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Let's give kids more childhood and opportunities to thrive.
Hikma and Red Nose Day are committed to reducing childhood poverty so more kids have access to high-quality education and healthcare, safe and supportive places to live, and are empowered to chase their dreams.
How You Can Help
This year, Red Nose Day is being celebrated on Thursday, May 22, 2025. When you support Red Nose Day, you make a difference for kids and families experiencing poverty.
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10k Steps Challenge
Walk 10,000 steps every day from Thursday, May 1 – Wednesday, May 21 to demonstrate your commitment to reducing childhood poverty. All participants who register in this challenge will receive 25,000 IncentFit Points. Those who complete the challenge will also:
- Win a virtual fun art painting class hosted by Brushed by Design.
- Win an additional 50,000 IncentFit Points.
- Have the chance to win 1 of 5 Brushed by Design Art Kits, in addition to the virtual class.
Plus, Hikma will donate an additional $200 to Red Nose Day for every participant who completes the challenge.
To participate in our Red Nose Day 10k challenge, you must be registered with our wellness partner, IncentFit. To create an IncentFit account, please visit: https://incentfit.com/. Please use your Hikma email address when registering for an account. If you encounter any problems when registering, please contact Catarina Neves, caneves@hikma.com. Once registered, look out for an update from your IncentFit account including challenge details.

Make a Gift & Double Your Impact
You can instantly double your Red Nose Day donation. When you make a gift, Hikma will match it so your impact goes twice as far.
Photos for social
Snap a photo during your 10,000 steps challenge — you can also use the Red Nose Day filter!
OR, you can download our Red Nose Day images here!
Share on Social
The Red Nose Day filter is available for free on Snapchat and TikTok.
From your mobile device, use the links below to open the filter on your preferred platform, or search for "Red Nose Day USA" in the platform's filter search feature. For platform-specific instructions, use the instructions below.
Don't forget to tag @ComicReliefUS and #RedNoseDay in your posts!

Instructions
- Search for "Red Nose Day USA" to find our filter.
- Tap the nose to activate.
- Take your photo or video.
- Follow @ComicReliefUS and tag us in your snaps.
Don’t forget to donate. Every little bit helps!
Instructions
- Visit @ComicReliefUS to access the Red Nose Day USA filter.
- Open the filter, then tap the nose to choose your preferred background.
- Snap a picture or record a video.
- Share it and tag us in your post with @ComicReliefUS!
Don’t forget to donate. Every little bit helps!
Sample Social Captions
What is Red Nose Day?
Red Nose Day is Comic Relief’s annual fundraising campaign. Money raised during Red Nose Day provides life-changing support to children and young people experiencing poverty. Since 2015, Comic Relief has helped more than 36 million children and families in the US and around the world.
Red Nose Day is a program of Comic Relief US, a 501(c)(3) nonprofit organization.