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Learn MoreAt Red Nose Day, the end of this current crisis means the beginning of a critical new phase of our work.
It’s hard to believe that a year has passed since our world was turned upside down. The anxious nights wondering when my daughter’s school would close still feel fresh in my mind, as do those startling first images of empty grocery shelves and cars lined up at food banks.
Through it all, I have found hope watching our communities come together. Because of the generosity of people like you, organizations across the globe have been able to rise to meet this massive challenge. And now, as vaccinations ramp up, there is finally hope that an end to our year of isolation and distance from friends and loved ones is within reach.
But we cannot let this feeling of hope blind us to the reality that an estimated 17 million children in the US are still experiencing food insecurity, students are months behind on their learning for the year, and many communities continue to face severe medical and mental health care shortages.
And above all, we cannot forget that, for many, poverty did not begin with the pandemic and it won’t end when COVID-19 is under control. For vulnerable children, the inequities and daily challenges they were facing long before March 2020 have only grown deeper. So even when life for many of us returns to normal, or whatever the “new normal” looks like, millions of children across the US and around the world will still find themselves without access to quality medical care, meals, or shelter and, worse yet, having lost caregivers or family breadwinners over the course of this distinctly difficult year.
For me, the light that I see on the horizon is a powerful reminder that endings are also beginnings—the end of this current crisis means the beginning of a critical new phase of our work. For Red Nose Day, this moment is an important opportunity to not only address the immediate needs of vulnerable children and families we serve, but also tackle the root causes of poverty. This means supporting long-term programs and solutions to help communities rebuild and become more resilient for the future.
With this in mind, I am asking you to join us this year in creating not just a new normal, but a better one - to extend the feeling of hope for a brighter future to all, especially children living in the communities we serve. And although the road to recovery will be long, we know that by coming together, we can help children everywhere grow up safe, healthy, educated, and empowered.
For all that you’ve done to support Red Nose Day over the years, I want to say thank you for standing with children - championing their potential and protecting their bright futures.
We’ll be in touch very soon to let you know how you can be a part of making this year’s upcoming Red Nose Day the best one yet.
To hope on the horizon,
Alison Moore, CEO
Comic Relief US